
Our Rating:
4.9
Coop Original
Adjustable Pillow Review
Ranked #1
Best Pillow for 2025!
Authors: Evelyn S, Sandy B, Tommy L, Robert J
Introduction
The Coop Original Adjustable Pillow is an adjustable pillow that you personally can control to your liking. We have put this pillow and many other pillows to the test to see which pillow reigns supreme, and night after night the Coop Original Adjustable Pillow gave us that much needed rest that we all crave after a long day!
In every single sleeping position, our team found that the Coop's luxurious high-quality materials, and user-tuned design quickly erased neck strain and shoulder tension; turning restless nights into deeply restorative sleep without a single compromise. It decisively claims its rank #1 position as the best pillow in 2025!
Design and Build Quality
The Coop Original Pillow immediately signals its premium status through a deliberate and thoughtful selection of materials and an unwavering commitment to quality.
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Proprietary Lulltra™ Fabric Cover: Your first point of contact with the pillow is the incredibly soft and inviting outer cover. Crafted from a proprietary blend of 60% polyester and 40% bamboo-derived viscose rayon, the Lulltra™ fabric is engineered to be exceptionally breathable and gentle against the skin. In our daily use of the pillow, we found this luxurious cover remained cool and comfortable to the touch, setting the perfect stage for a restful night from the moment our head made contact.
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Dual-Case Construction: Inside the removable outer cover is a second, zippered inner liner made of 100% polyester. This liner serves as the vessel for the fill, a brilliant two-part design that makes the customization process remarkably clean and simple while also facilitating easy washing. It’s a small detail that makes a huge difference in the overall ownership experience.
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Commitment to Health and Safety: In an age of increasing awareness about household chemicals, Coop’s dedication to safety is a profound reassurance. The pillow proudly features both CertiPUR-US® and the even more stringent GREENGUARD Gold certifications. This is an externally validated guarantee that the foam is made without ozone depleters, harmful flame retardants, heavy metals, or formaldehyde, and it ensures low VOC emissions for clean indoor air. Sleeping on a product with such rigorous safety credentials provided our team with invaluable peace of mind every single night.
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Hypoallergenic, Vegan, and Cruelty-Free: Further cementing its status as a health-conscious choice, the entire pillow is fully hypoallergenic and resistant to dust mites, making it an ideal choice for those with allergies or sensitivities. The company also confirms that all materials are 100% vegan and cruelty-free, allowing you to rest with a clear conscience.

Core Filling
The true magic of the Coop Original Pillow lies within its core, a unique and proprietary fill system the company has aptly named "Oomph."
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Engineered Blend for Balanced Comfort: At the heart of the pillow is a meticulously engineered, hypoallergenic blend of cross-cut memory foam and microfiber. This combination is nothing short of brilliant, delivering the absolute best of both worlds: the slow, contouring support of high-quality memory foam and the plush, cloud-like softness of luxurious microfiber. The result is a tactile experience that cradles your head and neck while providing essential underlying support.
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Memory Foam: Coop places a massive emphasis on quality by using only 100% virgin memory foam. This means the foam is freshly manufactured specifically for their pillows and is never repurposed from old mattresses or other products. Our hands-on experience confirmed this commitment to quality; the fill has a remarkable consistency and resilience, providing a "dense squish" that perfectly conforms to your head without ever collapsing or "bottoming out" during the night.
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Cross-Cut for Consistency and Airflow: A key technical advantage is the use of "cross-cut" foam rather than more common shredded foam. This specific processing method results in superior consistency, prevents the fill from clumping together over time, and, most importantly, dramatically improves air circulation. Throughout our extensive testing, the fill remained impressively uniform and lump-free, a testament to this superior design.
Adjustability & Ergonomics
The single most defining characteristic, and the primary reason for its #1 ranking, is the pillow’s revolutionary adjustability. This feature elevates the Coop Original from a simple accessory into a fully customizable sleep tool.
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Control Over Loft and Firmness: By simply unzipping the inner liner, you gain direct access to the "Oomph" fill. From here, you can manually add or remove handfuls to precisely alter the pillow’s loft (height) and firmness (resistance). This hands-on process is what transforms the Coop Original from a mass-market product into a truly personalized sleep solution tailored to your unique anatomy and preferences.
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Extra Filling: Recognizing that some sleepers require more volume, Coop thoughtfully includes a complimentary half-pound bag of extra fill with every pillow. This is a critical part of the value proposition, ensuring that even those who need an exceptionally high and firm pillow have the materials on hand to achieve it right out of the box. We found this to be an incredibly user-focused detail that other brands overlook.
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Goldilocks Period: Achieving your ideal comfort level is not a one-time setup but a brief, iterative process of discovery. It took us a few nights of minor trial-and-error, removing a handful one night, adding a small amount back the next night, to dial in the absolute perfect fill level. This is why the company’s 100-night risk-free trial is a functional necessity, giving you the time needed to engage with the pillow and perfect it.
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Ergonomic Shapes for Every Sleeper: Beyond adjusting the fill, the Original is offered in three distinct shapes to meet specific ergonomic needs. The Classic is a versatile all-arounder. The Crescent features a gentle curve to cradle the neck and is perfect for combination sleepers. The Cut-Out has a more pronounced shoulder notch, explicitly designed to promote perfect spinal alignment for dedicated side sleepers.
Sleeper Performance
The brand claims the Original Pillow is suitable for all sleepers, a bold assertion that our testing largely validated, albeit with the understanding that adjustment is key.
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Side Sleepers: Absolute Nirvana: This pillow feels as though it were divinely crafted for side sleepers. The generous default loft is often perfect right out of the box, filling the crucial space between the ear and the shoulder to promote flawless spinal alignment. Our side-sleeping testers reported a near-instantaneous reduction in neck and shoulder pressure, consistently waking up feeling more refreshed and pain-free than they had in years.
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Back Sleepers: An Oasis of Support: Back sleepers will find their sanctuary here, though it requires a small but simple adjustment. After removing about one-fourth of the fill, we created the perfect supportive cradle that supported the natural curvature of the cervical spine without flexing the head too far forward. The result was a feeling of weightless, strain-free support.
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Stomach Sleepers: A Highly Workable Solution: This is the most challenging sleep profile for any pillow, but the Coop Original adapts beautifully. Stomach sleepers require a very thin, soft pillow, which means removing at least one-third of the fill is necessary to prevent the neck from bending unnaturally. For those willing to make this crucial adjustment, the pillow provides a soft yet supportive surface that eliminates morning stiffness.
Durability & Maintenance
A premium product must stand the test of time, and the Coop Original is built for the long haul, with maintenance being remarkably straightforward.
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Durability and Warranty: The pillow is backed by a robust 5-year limited warranty, a powerful signal of the company's confidence in its high-quality construction and materials. During our long-term testing period, the pillow showed no signs of degradation, holding up far better than many competitors and retaining its supportive qualities night after night.
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Fluffing for Loft: As with any high-end fill pillow, the Coop Original benefits from regular fluffing to maintain its cloud-like volume. We found that a quick daily fluff in the morning was more than enough. For a full revitalization, the company recommends a 10-15 minute tumble in the dryer on low heat, which we can confirm works wonders to restore the fill to its original, glorious loft.
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Fully Machine Washable: Perhaps one of its most significant practical advantages is that the entire pillow is machine washable. Both the Lulltra™ cover and the inner pillow containing the fill can be laundered for ultimate hygiene. After running it through a wash cycle, our pillow emerged fresh, clean, and structurally perfect, a major benefit for long-term maintenance.
Temperature and Smell
No product is perfect for everyone, and the Coop Original has two characteristics worth noting, though we found them to be minor and easily managed.
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Temperature Regulation: While the materials are designed to be breathable, memory foam as a material has a reputation for retaining some heat. We would characterize the pillow’s performance as temperature-neutral rather than actively cooling. After many nights of sleep, we never found it to be uncomfortably hot, but individuals who are exceptionally sensitive to heat may want to keep this in mind.
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Initial Unboxing Scent: The pillow arrives compressed and vacuum-sealed, and upon opening, the memory foam releases a noticeable "new product" scent. This is a harmless and temporary process known as off-gassing. We followed the included instructions and placed the pillow in the dryer on low heat for about 15 minutes. The smell was almost entirely gone within hours and completely dissipated by the next day.
Conclusion: Top Winning Rank!

The 2025 Coop Original Adjustable Pillow earns our #1 ranking because of it's premium quality, intelligent design, and custom personalization capabilities. The luxurious feel of its certified-safe materials, the plush and supportive filling, and it's ability to sculpt the pillow to your body’s exact needs combine to create a sleep experience that is simply in a league of its own!
This pillow solves the universal and often frustrating search for a perfect night’s sleep. While other pillows force you to adapt to their fixed shapes and materials, the Coop Original adapts to you. It puts you in control. For its exceptional comfort, life-changing pain relief, and revolutionary design, it stands alone as the best and most highly recommended pillow of 2025! 🎉🎉🎉