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Best Shampoos of 2025
Total # of Shampoos Tested
24
Minimum # of Days Testing Each Shampoo
29 Days
Team Members Who Worked on Research, Testing, Data Collection, and Writing
29 Members
What We Tested For?
Ingredients, safety, cleaning performance, scent, feel, scalp/hair health results, bottle design, ease of use, and value for price.
Are We Paid to Promote Products?
No. We buy the products to test ourselves. All opinions are our own.
Our Rating:
5.0
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Ranked #1 in 2025 for sulfate free cleansing, elite color protection, rich hydration, luxurious lather, and vegan performance!
Highlighted Specs
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Antifade Complex®: A patented shield with UV filters and antioxidants protects expensive salon color from fading!
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Highly Concentrated Lather: A rich, creamy lather from a dime-sized amount makes each bottle last over 75 shampoos!
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Signature Scalp Tingle: A unique blend of menthol and mint creates a refreshing, cooling, spa-like sensation!
Pureology Hydrate Shampoo
Our Rating:
4.9
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Ranked #2 in 2025 for science backed repair, sulfate free cleansing, rich lather, hydration, and lasting hair strength!
Highlighted Specs
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Patented Bond-Builder: A unique molecule actively seeks and relinks broken bonds for true structural hair repair!
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Rich Sulfate-Free Lather: Creates a surprisingly rich, satisfying lather that cleanses gently without any harsh sulfates!
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Highly Concentrated Formula: A tiny dime-sized amount is enough for a full wash, making one bottle last!
Olaplex No. 4 Bond Shampoo
Our Rating:
4.7
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Best Budget in 2025 for instant softness, rich lather, real strengthening repair, pump convenience, and everyday value!
Highlighted Specs
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Bio-Protein Care: An amino serum works deep inside the hair to rebuild its protein structure over time!
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Instant Smoothing Shield: Smart silicones coat the hair to provide immediate softness, shine, and effortless detangling!
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Luxurious Lather: The rich, creamy formula creates a dense, profuse lather from just a single pump!
Dove Shampoo Intensive Repair
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